General translations include translations for which no technical or scientific knowledge is required. There is no difficult terminology, and the language is similar to everyday speech. Examples of general translations are short stories, blogs, subtitles, job applications, emails, advertisements, personal websites, name cards, travel guides, news articles, business letters, user guides, restaurant menus, and certain types of fictional books.
The audience of such translations is usually the general public, so the language will be natural, clear, and understandable to anyone who speaks the target language.
Yes, you could also use a machine-translation service for these. But do you remember those funny restaurant menus, incomprehensible user guides, or simply anything that just got lost in translation? Well, then hire a professional translator, and you will certainly avoid these embarrassing blunders for your company!